Lessons 1 to 6 Links to Lessons 1 - 6 Â 1. Updating Your Website. Â 2. How Best To Use Your Social Media. Â 3. Using Business Directories to Bring Customers. Â 4. Finding The Latest Trends In Cakes And Cake Decorating. Â 5. How To Become The Local Cake Expert. Â 6. How To Collect And Use Email Addresses To Target Your Audience For Birthdays & Seasonal Products.